We’ve sold $15,000,000+ worth of Educational Digital Products—this is our entire playbook.
Solve a specific problem. Package the solution. And productize yourself to make money online forever.
1. Do you have expertise in a specific area but aren't sure how to package it into a digital product? Perfect! This is everything you could possibly need to know to transform your knowledge into a profitable digital product that sells on autopilot.
2. Have you tried creating a digital product in the past but it never "took off?" Let us give you our proven system & positioning strategies to make sure the next product you create is set up for success from day one.
3. Do you currently have a digital product but aren't seeing a tangible impact on your business (or don't know how to monetize it effectively)? Chances are, you're just making a few key mistakes (we made them too!) that are holding you back—and once you fix them, digital products will become the most powerful revenue engine in your business.
If any of these sound familiar... then Low-Ticket Launchpad was made for you!
Created by the founders of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, Write With AI, and more!
Dickie Bush. Former Wall Street trader at Blackrock turned Digital Writer & Digital Entrepreneur. Creator of Ship 30 for 30—the fastest-growing cohort-based writing program on the Internet.
Nicolas Cole: Author of the best-selling book, The Art & Business of Online Writing. Founder of the first ghostwriting agency for Silicon Valley founders & executives, and Premium Ghostwriting Academy—the leading ghostwriting training program on the Internet.
Over the past 5 years, we've made over $15,000,000 selling digital products.
But not only that—we've also been able to generate more than $1M in sales using different business models (which is something very few Digital Writers have been able to do).
But don't take our word for it. Here's a breakdown (and some receipts):
Cohort-Based Course
We built Ship 30 for 30 into the largest and fastest-growing cohort-based program & community for people who want to start writing online (over 10,000 graduates!).
This has made us $3,000,000+ in sales.
High-Ticket Group Coaching
Our Premium Ghostwriting Academy is the premier training program for writers who want to monetize their talents with ghostwriting (over 1,400 students and $5,000,000+ in student revenue generated in just 2 years!).
Low-Ticket Digital Products
In early 2024, we turned our cohort-based flagship course, Ship 30 for 30, into an async, low-ticket digital product, helping 3,600+ people become prolific digital writers.
And to date, we've made over $2,000,000 with this product.
Now, in addition to Ship 30, we've also launched 4 other standalone low-ticket digital products which have generated multiple 6 figures in revenue: Full Stack Writer (November, 2023), Category Newsletter Creator (November, 2024), LinkedIn AI (September 2025), and Decision Journaling (November 2025).
Anyone who wants to create a profitable low-ticket digital product runs into the same 7 problems:
Imposter Syndrome: The fear of putting yourself out there and charging for your knowledge.
Niche Wandering: Feeling lost trying to find the right product idea that will actually sell.
Product Pricing: Making the mistake of undercharging for your product, leading to lower perceived value.
Curriculum Creation: Not knowing how to structure your content in a way that delivers real value.
Tech Stack Overwhelm: Not knowing which platforms to use to host, sell, and market your product.
Sales Email Phobia: The anxiety of pitching your email list on something that costs money.
Launch Strategy Confusion: Not having a clear plan for how to successfully launch your product.
And in Low-Ticket Launchpad, we show you how to demolish all of these—one by one.
The first big mistake creators make when launching a digital product?
They don't know how to generate a profitable product idea!
Instead, they create a product around something they think people want, based on their own assumptions instead of market signals. Or worse, they create a product that no one is willing to pay for because the positioning is all wrong.
In fact, we would go so far as to say that what you create and how you position the value is 80% of the game.
The good news is, we have a proven, reliable framework for creating low-ticket digital products that sell.
And we know it works because we've done it in multiple categories, and used this framework to generate over $15,000,000 in revenue.
And guess what?
We've never shared this complete product creation framework before.
Which is why we're so excited to let you have it inside Low-Ticket Launchpad.
The second big mistake?
Creators don't know how to market their products!
They don't know how to drive traffic to their product landing page.
They don't know how to convert free readers into paying customers.
They don't know how to create high-converting landing pages and email sequences.
They don't understand the right pricing psychology to make their offer irresistible.
But perhas the worst part is:
They don't have a repeatable system they can use over and over again.
And that's, hands down, the biggest mistake of all.
But don't worry, we know these are big problems and we know how to solve them.
Which is why, inside Low-Ticket Launchpad, not only do we walk you through all these limiting beliefs and give you step-by-step frameworks to overcome them, but we ALSO give you our complete million-dollar marketing funnel—with all the templates, sequences, and strategies you need to sell your product on autopilot.
All you have to do... is follow the instructions on the box.
What's the 3rd mistake?
Creators don't know how to analyze what's working and scale it!
After building and selling digital products for years now, and coming up on over $15,000,000 in lifetime sales, we've developed a systematic approach to identifying and removing bottlenecks in our digital product funnels.
Most creators launch their product and then simply hope for the best.
And when sales aren't what they expected, they have no idea which part of their funnel is broken:
Is it their traffic source?
Is it their landing page conversion rate?
Is it their email sequences?
Is it their pricing strategy?
This lack of analysis leads to frustration and ultimately, giving up.
But the truth is, scaling a digital product is a science.
It's about measuring each step of your funnel, identifying the weakest links, and systematically optimizing them.
In Low-Ticket Launchpad, we give you our complete Bottleneck Analysis Framework so you can...
1) Identify exactly which metrics matter for your digital product funnel
2) Pinpoint with precision where your sales process is breaking down
3) Make targeted improvements that drive exponential results
4) Scale what's working and eliminate what isn't
This data-driven approach is how we've been able to continuously scale our digital products year after year—and it's the missing piece that most creators never discover.
Low-Ticket Launchpad is a bundle of 2 comprehensive Mini-Courses, each containing in-depth text & video lessons hosted in our Low-Ticket Launchpad Skool group.
And as soon as you join, you will get instant LIFETIME access to all of them.
Here's everything you'll get inside each Mini-Course:
Module 1: All Your Faulty Beliefs! (And Why They're Wrong)
A deep dive into the 7 faulty beliefs that keep most creators from monetizing their knowledge
Why "I'm not ready to launch a product" is the #1 barrier to success (and how to overcome it)
The truth about audience size (hint: yours is big enough already)
How to crush imposter syndrome forever and confidently charge for your knowledge
The "specific person" framework that makes your entire product creation journey easier
Module 2: Low-Ticket Product Idea Generation With AI
Our proven framework for generating sellable, profitable digital product ideas
How to use AI to brainstorm product ideas that people will actually pay for
The 5 questions to ask that reveal hidden sellable knowledge you already have
Why niche selection is only 20% of the game (and what the other 80% is)
Our "Most Valuable Problem" checklist to identify which knowledge will sell best
Module 3: Offer Creation Checklist
The 10-part checklist we use to craft irresistible product offers
How to position your product so people feel stupid saying no
Price anchoring strategies that make your product feel like a steal
The magic of naming your product something tangible (with examples)
How to create social proof when you're just starting out
Module 4: Low-Ticket Product Curriculum Outline
The "backwards" approach to curriculum creation that guarantees customer success
How to transform complex knowledge into a simple, step-by-step action plan
Why "learning is bad and action is good" (and how to structure your product accordingly)
Our proven "Module Naming Formula" that makes your product irresistible
The secret to pairing every module with a tangible asset/template
Plus, you'll also get...
Module 5: The Perfect Course Module Framework — Our step-by-step template for creating engaging modules that drive customer success
Module 6: Crash Course On Recording Videos — Everything you need to know about recording professional-quality videos (without fancy equipment)
Module 7: Low-Ticket Product Design — How to make your product look high-end and professional (even on a tight budget)
Module 8: Complete Product Creation Checklist — The final quality-check system we use before launching any digital product
We've spent years perfecting this system through trial and error, pouring thousands of hours into learning what works and what doesn't when creating low-ticket digital products. This is the exact framework that has generated over $15,000,000 for our business.
Module 1: Pricing Mastery
The psychology behind why selling a $350 product is actually easier than a $47 product
How to price anchor your offer for maximum perceived value
The 3 pricing tiers for "low-ticket digital products" and when to use each
Proven bonus strategies that make your price point feel like a no-brainer
Our "Price Objection Destroyer" template that overcomes hesitations instantly
Module 2: Million-Dollar Funnel Overview
A behind-the-scenes look at our complete marketing funnel that generates 7-figures annually
The 5 stages every successful digital product funnel must include
How to drive traffic, collect emails, and convert subscribers into customers
The exact metrics we track at each stage of our funnel
Why most creators fail at step 2 (and how to avoid this common pitfall)
Module 3: Tech Stack
The complete tech stack we use to sell millions in digital products
Platform-by-platform breakdown of what we use for hosting, payments, landing pages, and email
Budget-friendly tool alternatives for beginners
Setup guides for each platform
Integration instructions to make everything work seamlessly together
Module 4: Landing Page Template
Our high-converting landing page template that we've used to generate millions
Section-by-section breakdown with examples and swipe copy
The 5 psychological triggers every landing page must include
How to write headlines that stop people mid-scroll
And the exact AI prompt we use to write high-converting landing pages in a fraction of the time
Plus, you'll also get...
Module 5: Launch Strategy — The 3 proven launch models and how to pick the right one for your specific product
Module 6: Social Traffic Strategy — How to drive endless organic traffic to your product without paying for ads
Module 7: Weekly Newsletter Strategy — Our system for turning casual subscribers into eager buyers
Module 8: Advanced Email Sequences — The exact email sequences we use to generate millions in digital product sales
Module 9: Bottleneck Analysis — How to identify exactly what's preventing your sales from 10x-ing (and how to fix it)
And no, this isn't just a bunch of "theories" that sound good on paper but don't generate any real results—these are the exact systems, templates, and strategies we use every single day in our own business.
We've tested, optimized, and refined every element to create a playbook you can implement immediately without any of the guesswork.
Mini-Course #1: Low-Ticket Product Creation ($1,500 Value)
Mini-Course #1 - Module 1: All Your Faulty Beliefs! (And Why They're Wrong)
Mini-Course #1 - Module 2: Low-Ticket Product Idea Generation With AI
Mini-Course #1 - Module 3: Offer Creation Checklist
Mini-Course #1 - Module 4: Low-Ticket Product Curriculum Outline
Mini-Course #1 - Module 5: The Perfect Course Module Framework
Mini-Course #1 - Module 6: Crash Course On Recording Videos
Mini-Course #1 - Module 7: Low-Ticket Product Design
Mini-Course #1 - Module 8: Complete Product Creation Checklist
Mini-Course #2: Low-Ticket Product Marketing & Monetization ($3,000 Value)
Mini-Course #2 - Module 1: Pricing Mastery
Mini-Course #2 - Module 2: Million-Dollar Funnel Overview
Mini-Course #2 - Module 3: Tech Stack
Mini-Course #2 - Module 4: Landing Page Template
Mini-Course #2 - Module 5: Launch Strategy
Mini-Course #2 - Module 6: Social Traffic Strategy
Mini-Course #2 - Module 7: Weekly Newsletter Strategy
Mini-Course #2 - Module 8: Advanced Email Sequences
Mini-Course #2 - Module 9: Bottleneck Analysis
So as a reward for making a commitment to create your first (or next) profitable digital product, we're throwing in these 3 special bonuses to give you a leg-up on the competition...
To help you attract more potential customers to your email list, we are also including our proven Viral Drop strategy inside Low-Ticket Launchpad.
This is our step-by-step system on how to make a social post go viral by creating irresistible free assets in exchange for engagement—and turn likes & comments into hundreds (if not thousands) of new email subscribers.
We’ve used this playbook to attract thousands of subscribers to our list (and we use it every single week!).
Inside this bonus module, we’ll walk you through how to:
Create the perfect Viral Drop asset (so people will actually comment on your post)
Write high-converting social media copy to drive massive engagement
Set up an automated delivery system to deliver the asset
And write a simple email flow to nurture your new subscriber & land sales (all on autopilot).
If you've been struggling to grow your email list organically, this is the fastest, most cost-effective growth strategy we've ever developed.
We want to make it as easy as possible for you to generate organic traffic (that you then can then turn into sales of your $350 product!).
Which is why...
We're ALSO including our Product Traffic Vault as an additional bonus.
These are the top 30 posts we’ve seen crushing it across LinkedIn and ?. We’ve put them all in one place and templatized them for you.
Inside the vault, you’ll get:
30 post templates to capture attention on social (and why they work)
Real examples from viral posts (so you can see them in action)
Fill-in-the-blank templates you can customize in minutes
So, if you're tired of wasting hours creating content that gets buried by the algorithm, our Product Traffic Vault will give you immediate access to social post templates that actually get attention.
Plus, you’ll get an AI prompt so you can take any viral post you see and generate niche-specific content in a matter of seconds.
Last but not least, you will also get LIFETIME access to our Low-Ticket Launchpad Skool community.
Inside, you’ll be able to share your learnings, engage in thought-provoking discussions, and connect with other likeminded Digital Product Builders like yourself!
So even though Low-Ticket Launchpad is a self-paced course, you won’t be going at it alone.
As you've probably gathered from the landing page here, Low-Ticket Launchpad covers a LOT of ground.
(We really mean it when we say this is everything you could possibly need to create and sell a profitable $350 digital product!)
And we're confident we could easily turn everything we're including in this product into a $50,000+ training program.
But that would create a high barrier to entry for most people—and actually hold us back from achieving our mission of empowering 1,000,000 people to monetize their knowledge online.
So instead, we decided to price it at a FRACTION of what the product is actually worth.
However, we only want to reward people who take ACTION.
So... everyone who takes action is going to get an MBA-level education in digital product creation & marketing for just $350.
And everyone who doesn't, is going to miss out on the deal of a lifetime.
Now, the question is...
In which of these 2 groups do you want to be?
Are you going to continue waiting for the "right time" to create your digital product—and let another year go by?
Or are you going to take action, bet on yourself, and make this the year you change the trajectory of your life & career... forever!
We really hope it's the latter.
Last but not least...
We want your Low-Ticket Launchpad investment to be 100% risk free.
So, if you start going through the Mini-Courses and don't feel like you received an INSANE amount of value for your $350 investment (unlikely but still!), just send us an email and we'll refund 100% of your money.
The only rule?
You have 14 days since the day of your purchase to request a refund.